Keywords, they are the key to your website’s search engine optimization success. Naturally, keyword popularity analysis is essential to any experienced search engine marketing professional's comprehensive Internet marketing strategy. A customer-oriented research, keyword popularity analysis identifies words or phrases that are generally used by your potential business customers for product or services in their search engine queries. However, targeting the right keywords is critical. Because if you don’t target the right keyword and phrases, then even the highest ranks on search engine results cannot help you attract qualified traffic.